Part 2: The Brand Owner - Integrating Digital Label Printing

The second group of users who benefit from digital label printing are brand owners. This demographic consists of companies who are looking to bring label production in-house to reduce the overall costs and wait times caused when outsourcing labels for their products. In most cases, users have multiple SKU’s that require a variety of variable data printed. These users benefit by being able to print their labels on demand, in quantities that are more acceptable for their production needs. There is no need to order 20,000 labels when there is only an immediate need for only 100 or 1000.

Labeled Products

The APEX 1290 and EDGE 850 digital label printers have the ability to produce professional-grade short run labels with brilliant and consistent color, from the first label to the last. This digital printer has a wide degree of substrate flexibility and rolls can be purchased from appointed converters throughout the world. For companies that require precise colors to be used with their branding, the Harlequin® RIP allows for complete color management and is capable of producing approximately 82% of the Pantone® color gamut.

These platforms were designed to be highly configurable and allow users to pair it up with offline finishing systems or be used as a standalone roll to roll printer - making it a complete digital label printing solution. This printer can purchased or leased from distributors throughout the world, contact us for more information.